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Gap Identification

Find what AI gets wrong
about your brand.

Surfaced compares every AI response against your knowledge base, identifies six categories of brand gaps, and generates prioritised content to close them — automatically.

Tracking across
getsurfaced.ai/app/gaps
Total Gaps

12

Critical

3

High Priority

5

Progress

42%

5 of 12 addressed

Severity
Gap
Type
Providers
Status
critical
Missing product pricing details
Factual
New
critical
Outdated integration list referenced
Outdated
New
high
Competitor comparison missing key features
Missing Context
Done
medium
Brand tone inconsistency in responses
Tone
New
Gap types

Six ways AI gets your brand wrong

Each gap type requires a different fix. Surfaced identifies them separately so you always know what action to take.

Factual Inaccuracy

AI stated something that contradicts your knowledge base — wrong facts, incorrect product details, or outdated specs.

Missing Information

AI could have said more from your knowledge base but didn't — your best features go unmentioned when users ask.

Outdated Information

AI is referencing old facts when your knowledge base has the updated version — pricing, features, or company info.

Competitor Advantage

AI praised a competitor for something your brand also offers — or better. You're getting overlooked in your own category.

Coverage Gap

A topic has no knowledge base content to support a good AI response — AI defaults to competitors because you have nothing to cite.

Sentiment Issue

Consistently negative AI sentiment on a specific topic — the model has absorbed a negative impression that your content needs to correct.

How it works

From AI response to content brief

01

Collect AI responses

Surfaced queries ChatGPT, Claude, Perplexity, Gemini, and DeepSeek with your tracked prompts. Every response is stored and indexed.

02

Score and prioritize

Responses are weighted by recency, sentiment polarity, and prompt intent (comparison queries score highest — they have the most business impact).

03

Compare against your knowledge base

Each response is compared against your knowledge base using semantic search. Divergences — missing facts, wrong claims, outdated data — are flagged as gaps.

04

Cluster by theme

Gaps are grouped into thematic clusters using AI semantic analysis. 'Pricing unclear' and 'costs not shown' become a single actionable theme.

05

Generate content suggestions

Each cluster produces prioritized content suggestions: new articles, KB updates, FAQ entries, or talking points — with outlines ready to generate.

Features

Everything you need to close the gaps

6 gap types detected
From factual errors to competitor advantages — every type of AI blindspot about your brand is identified and categorised.
Semantic clustering
Related gaps are grouped by theme using AI, so you fix patterns rather than chasing individual issues one by one.
Priority scoring
Gaps are scored by severity, frequency, and prompt intent. Work on what has the most business impact first.
Competitor gap detection
See exactly where AI recommends competitors over you — and get content suggestions that correct the imbalance.
Ready-to-generate suggestions
Each gap cluster produces a content suggestion with title, outline, and target keywords. One click to start generating.
Deep-link to evidence
Every gap links to the exact AI responses that triggered it, with the relevant KB excerpt side by side.
Get started

Stop guessing.
Start fixing.

Run your first gap analysis free. See every place AI gets your brand wrong — and get the content to fix it.

Free plan availableNo credit card required5-minute setup
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