GEO, without the hand-waving
Practical guides written by the team building Surfaced. No AI slop, no jargon, no endless disclaimers.
What is GEO?
Generative Engine Optimization explained: what it is, why it matters in 2026, and how it relates to SEO and AEO.
GEO vs SEO: what's the difference?
A side-by-side breakdown of Generative Engine Optimization and traditional SEO — when to use each and how they complement each other.
Getting started with Surfaced
A 5-minute quickstart: run your first scan, read your visibility score, set up tracking and generate your first citation-ready draft.
Managed GEO and SEO
How a managed GEO and SEO programme actually works: the track → analyse → generate → measure loop, on-site infrastructure, and when to hire it out.
Frequently asked questions
Answers to the questions our prospects and customers ask most: LLM coverage, data freshness, privacy, pricing and agency use cases.