The modern customer journey

Your customers aren't googling anymore. They're asking AI.

Here's exactly what your customers are asking AI across six industries — and this is exactly where you want your business to show up.

SaaS / B2B

An operations lead at a 50-person company is tired of running finance approvals through spreadsheets and asks AI where to start looking.

Claude

What's a good approval workflow tool for a 50-person finance team replacing spreadsheets?

E-commerce

A shopper with flat feet is done guessing at shoe reviews and asks AI directly which pair to buy.

Gemini

What's the best running shoe for flat feet under $150?

Hotel / Travel

A traveler planning a long weekend away skips the search-engine tabs entirely and just asks AI to pick a hotel.

ChatGPT

What's a good boutique hotel in Lisbon for a long weekend?

Restaurant

Someone in town for a work trip wants dinner sorted in one message, not ten browser tabs.

Perplexity

Where's good for a solo business dinner near the city center tonight?

University

A prospective student narrowing down a master's program asks AI to shortlist schools before ever visiting a university's own site.

Google AI Mode

What are good universities for a data science master's in Europe?

Museum

A parent planning a weekend outing asks AI for a kid-friendly museum instead of scrolling review sites.

Microsoft Copilot

What's a good museum to visit with kids this weekend?

We make sure it recommends you.

These conversations play out thousands of times a day, across every industry — including yours. Surfaced is built to make sure you're the name in that answer.

We track what the AI actually says about you

Every day, Surfaced runs your brand's real prompts — the ones your customers would actually type — against the 12 AI engines your customers already use, and records whether you're mentioned, where, and how.

We find exactly where you're invisible

Gap analysis shows which questions your competitors get recommended for and you don't — for your own industry and your own competitors, not just the examples above.

We close the gap with content built to get cited

Surfaced generates and ships the content most likely to get an AI assistant to mention you specifically — not generic SEO copy, but pages structured the way these models actually pull answers from.

Free answer audit

See where your own brand stands right now

Run the same kind of check on your own domain — free, no signup required to see the result.